• Inntopia connects lodging, ticketing, and other software systems into one-stop shopping, automated marketing, and powerful business intelligence.

    Built to solve the complex challenges of the destination resort, Inntopia’s software and expert consulting have become the gold standard for ski resorts, golf courses, waterparks, destination hotels, DMOs, resellers, and other players in the travel industry.

    Headquartered in Stowe, Vermont, Inntopia sells three core products—Commerce (one shopping cart to sell lodging, activities, and transportation at the same time), Marketing Cloud (the CRM for travel), and Business Intelligence (powerful, predictive benchmarks for destinations and properties).

    The Commerce platform allows customers to book their whole vacation package in one step—either online or over the phone—including lodging, tee times, lift tickets, activities, spa, and transportation. It does this by connecting to the other software destination businesses use to access inventory, pricing, and customer data in real time. Its one-stop shopping experience (through call center software and a responsive web-based booking engine) increases advance bookings, online bookings, revenue per transaction, and conversion rates.

    Inntopia Marketing Cloud is a one-stop CRM platform that turns customer data into more revenue, better guest experiences, and higher ROI. It does this by connecting to revenue-generating software platforms to create a central customer insight dashboard that aggregates data from lodging, lift tickets, retail, social media profiles, and past marketing campaigns. This dashboard makes it easy to develop custom, personalized, and automated marketing that has been proven to increase conversion rates, return visitation, and revenue at hundreds of the world’s top resorts and destination travel resellers.

    And the Business Intelligence suite is a set of tools and expert analysis that that uses thousands of data sources in a single destination and around the world to provide a dashboard that allows travel businesses and organizations to measure past performance, take advantage of current trends, and even forecast future demand.

    Inntopia offers a software toolset that allows clients to leverage the data and tools they already have into better results, backed by a team of analysts, engineers, and consultants that have the knowledge and passion to lead their clients to success.

    In 2014, Northstar Travel Group became the majority shareholder in Inntopia. Other partners in the company include Inntopia Founder and CEO Trevor Crist; Aspen Skiing Company; and Intrawest Resorts Holdings, Inc. Inntopia has offices in Stowe, Vermont; Burlington, Vermont; Portland, Maine; Edwards, Colorado; and Denver, Colorado.