• The Business Meetings, Sports Travel, and Incentives Marketplace is Big, Growing, and Difficult to Reach and Influence.

    The 205 million attendees who participate in meetings contribute $907 billion in total U.S. economic activity through direct and indirect spending. $60 billion in U.S. labor income is directly generated by the meetings industry resulting from sectors including Food and Beverage, Accommodations, Transportation, Recreation/Entertainment, Retail, Travel Services, and more. Meetings and events contribute more to the GDP than the air transportation, motion picture, sound recording, performing arts and the spectator sport industries. Combined direct, indirect and induced effects of the meeting industry to GDP totals $393 billion. Per the U.S. Bureau of Labor Statistics, the meeting, convention and event planner profession is projected to grow 33% from 2012-2022, which is much faster than the average growth of all occupations (11%). Travel for all meetings, events and incentive programs accounted for $103 billion of all business travel spending in the U.S. in 2012. 

    SOURCE: PricewaterhouseCoopers LLP for the Convention Industry Council

    Additionally, 84% of U.S. businesses use some form of non-cash incentive awards, which includes incentive travel, merchandise, gift cards, and award points. In 2015, they spent $90 billion--$14.4 billion towards incentive travel; $75.6 billion towards awards points, merchandise, and gift cards--in programs targeting four groups: sales staff, channel partners, all-employee programs, and customers. 

    SOURCE: 2016 "Incentive Marketplace Estimate Research Study" Incentive Federation

    The sports-related travel market generates $200 billion dollars and 97.7 million room nights annually, with 73.5 million adults traveling 100 miles or more, round-trip, to attend an organized sporting event in the past five years. 

  • NTG Meetings

    The Industry Leader for Highly Influential, Hard-to-Reach Audiences

    Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business and sports meetings, events, and incentives market, including full-time and part-time meeting planners; senior corporate, association and not-for-profit decision-makers; incentive professionals and sports event organizers facilitating their professional development and achievement of business goals.
    Our influential brands—Meetings & ConventionsSuccessful MeetingsMeeting NewsIncentive and SportsTravel— and exclusive partnerships—MeetingMentor and MeetingLists.com—currently serve over 350,000 active business and sports meetings and events owners, planners and incentive professionals, across an integrated suite of data, digital, events, and print products.

    Our mission is to identify and engage meetings, incentive and sports travel professionals across all industries, to facilitate their continuing professional development, and provide access to the resources and services they need at every step of their planning process.


  • Hosted-Buyer Events

    Where Meetings Business Gets Done

    Northstar Meetings Group’s boutique hosted-buyer events connect vetted buyers with the suppliers they need to plan and execute successful meetings, incentive programs, and sports related travel. All qualified buyers are fully vetted and hosted by us—including airfare, accommodations, hotel, meals, and scheduled networking activities.

    During each event, buyers connect with suppliers in pre-scheduled meetings, educational sessions, and experiential activities that highlight the unique qualities of each destination.

    In 2016, our hosted-buyer events attracted a diverse group of meetings and incentive planners, generating immediate results.

    • 72% of buyers had business to book within the next 12 months
    • 86% supplied at least one RFP within 6 months after the event
    • 41% supplied at least one RFP during the event
    • 58% were not members of any industry organization

    For information on our upcoming events, visit http://events.northstarmeetingsgroup.com


  • Data


    Northstar’s unified, extensive, and deep AudienceInsights database is comprised of business and sports planners and incentive professionals who rely on our print, digital, and events services for information to inform their planning and buying decisions. Past and current data combined with predictive analytics are utilized to optimize access to Northstar’s products and services, as well as those of our marketing partners. Our custom programs leverage this robust CRM tool and 400K+ data records - including meeting planners, meeting owners, incentive buyers, sports governing bodies, college athletic departments - aligning highly targeted audience profiles with your business goals.