POWERING THE CORPORATE TRAVEL COMMUNITY
Since 1984, the BTN Group has been the leading global source of business travel and meeting information, news, data, analysis and research serving the $1.4 trillion business travel industry.
Managing business travel is a complex process that involves people in multiple departments, with different corporate responsibilities, different titles and different information needs. Reaching these people is equally complex – but don’t worry, the BTN Group have you covered.
Brands
BTN is the leading resource for over 44,000 business travel and meetings executives, providing essential news, research, and industry insights. Its diverse platforms—news, research, content solutions, and events—enable brands to establish themselves as thought leaders and engage directly with key decision-makers in business travel.
Launched in February 2020, BTN Europe extends BTN’s expert news, analysis, and research to 17,000 travel and meetings buyers across the region. Delivering vital information through its multi-platform approach, BTN Europe serves executives who control travel policy, purchasing, and technology, helping brands connect with these key decision-makers in the region.
The Beat is the premier paid subscription newsletter for travel distribution and technology, delivering deep analysis and insights through 49 annual editions. Trusted by 8,000 senior executives across travel suppliers, technology providers, and corporate managers, it covers business dynamics, corporate relationships, and industry innovations.
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Our Audience
Expertise
RESEARCH
Leveraging Unmatched Expertise
The BTN Group produces the most comprehensive research and data products in the corporate travel industry. Our editorial staff introduces two must-have original research studies annually. Plus, our Content Solutions teams can bring BTN's long-time industry expertise to the table for research commissioned by our marketing partners—embedded with your brand messaging and/or thought leadership. Use our expertise to position your brand.
DIGITAL
Maximizing Impact
The BTN Group operates digital-first media brands, ensuring timely delivery of breaking news, features, opinion pieces and research. Our digital platforms—three branded websites, seven newsletter verticals, special industry reports, virtual conferences, podcasts and video—work together to offer you a comprehensive marketing environment to reach an empowered buyer community.
MARKET INSIGHTS
Strategies for Business Travel Success
Work with the experts at The BTN Group to understand the business travel market and position your brand to succeed. We know what content drives engagement and how to speak to the business travel buyer community with both authority and an innovative, collaborative spirit. Join us today and start winning over business travel clients.