Shirnett Fleet

Chief Marketing Officer, Uniworld Boutique River Cruises

As the Chief Marketing Officer for Uniworld Boutique River Cruises, the most luxurious river cruise line in the world, Shirnett Fleet leads a global marketing, public relations and website team. A veteran marketer with over two decades’ experience in brand development, customer acquisition and demand generation, Fleet was tapped to join Uniworld in 2016. Since then, she has worked alongside Uniworld president and CEO Ellen Bettridge to successfully launch seven new and transformed ships, a collection of innovative new guest experiences including Cruise & Rail and Mystery Cruises, and numerous marketing campaigns. During her time with Uniworld, Fleet has completely reimagined the brand’s marketing strategy and creative approach and in the process, has achieved unprecedented occupancies for the brand.  

A fierce marketer who believes that not taking any risks is the biggest risk, Fleet’s experience spans hospitality and consumer goods, from technology to luxury travel.  Prior to joining Uniworld, Fleet was head of channel marketing for Samsung’s line of SmartThings, IOT technology as well as director of marketing for FiLIP Technologies, leading consumer marketing for their wearable phone for kids. However, Fleet’s heart has always been with travel, which is why she chose to move from technology back to hospitality.

She began her career in the travel and hospitality space managing advertising and creative services for Universal Studios Hollywood; followed by a role managing advertising and partnership marketing for Crystal Cruises, before becoming senior director, marketing for the Virgin Group’s private jet booking engine – Virgin Charter. 

In addition to her current role, Fleet also sits on the DEI taskforce for Uniworld’s parent company, The Travel Corporation (TTC) where she leads the DEI marketing strategy for all TTC’s travel brands.

A proud San Diego State University grad and native Californian, Fleet continues to make Southern California her home where she and her husband have two children, a pug named Henry and an English bulldog named Roxy.