AXUS Expands Digital Itinerary Platform to Include Exclusive Destination Content through travel42 Partnership

AXUS Expands Digital Itinerary Platform to Include Exclusive Destination Content through travel42 Partnership


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Sheila Rice

VP, Information Products Group


AXUS, the leading provider of itinerary management solutions for travel advisors and tour operators, has partnered with travel42 to integrate in-depth destination content into the itinerary planning app. More than 6,000 detailed city and country guides can now be accessed seamlessly through a dedicated tab inside AXUS and added directly to any itinerary, offering advisors an essential sales tool as they create proposals and itineraries for travelers.

travel42’s worldwide correspondents craft current, relevant and unbiased reports using consistent criteria for the exclusive use of the professional travel advisor community, making it the most reliable and popular industry source for first-hand professional recommendations. The country, city and port guides include key traveler information such a country overview, what to see and do, insider tips, local security, dining and etiquette, and even an events calendar. Details on more than 40,000 curated locations such as museums, landmarks, restaurants, nightlife and shopping are also supplied. New updates are added in nightly and the site eschews sponsored content to remain an objective authority.

“We’re thrilled to partner our superior content with such a strong global network,” says Sheila Rice, Vice President of the Information Products Group at Northstar, which owns travel42 and acquired AXUS in October 2017. “Our expert country and city guides will now be delivered conveniently to both planners and travelers giving them advanced insight into the most important and memorable experiences in a particular destination. Creating anticipation and building traveler confidence through deeper engagement are both highly effective sales tools for travel advisors.” 

AXUS has transformed the business of travel planning by automating the creation of trip proposals and itineraries, allowing travel advisors to quickly and easily build, manage, collaborate on and share digital itineraries with colleagues and customers. Travelers access those itineraries through a unique URL or sleek mobile app and benefit from features like flight status notifications, driving directions and in-app messaging.

“The addition of travel42’s exceptional, trusted content to the AXUS feature set makes the platform even more turnkey for travel planners,” says Julia Douglas, founder of AXUS and a travel advisor herself. “They can access and consolidate information for every facet of a travel itinerary inside a single system, not only saving them time but also providing a more valuable and comprehensive end product to their travelers.” 

Beginning in May, travel42 content will be available free for 90 days for AXUS subscribers as the first stage of a robust upgrade and partnership roadmap between the two Northstar products. 

About AXUS


AXUS automates itinerary creation and delivers a content-rich, interactive mobile itinerary so travel advisors and tour operators can devote more time to selling travel and building stronger relationships with clients. Learn more at

About travel42


Since 2010, travel42 has provided hotel, destination and cruise ship reports that give travel professionals the insight they need to confidently plan great trips. Learn more at

About Northstar Travel Group


Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C ChinaWeb in Travel and the events that comprise the Burba Hotel Network. The company produces more than 84 face-to-face events in 11 countries in retail travel, hospitality and hotel investment, corporate travel, travel technology, sports travel, and the meetings and incentives industry. In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the fastest growing segment of the travel industry, online travel distribution. Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software, CRM database marketing and predictive analytics business serving the mountain destination, activities, and specialty destination travel markets. Based in Secaucus, NJ, the company has offices in New York, NY; Stowe, VT; Denver, CO; Edwards, CO; Los Angeles, CA; Costa Mesa, CA; Lombard, IL; and global offices in Singapore, Beijing, and Shanghai. Northstar Travel Group is owned by funds managed by EagleTree Capital.

About EagleTree Capital


EagleTree Capital, formerly Wasserstein Partners, is a leading independent private equity and investment firm, focused primarily on leveraged buyout investments and related investment activities. EagleTree manages capital on behalf of institutional and individual investors. The firm is focused on investments primarily in the media and communications, consumer products, and water and industrial sectors. EagleTree is located in New York. For more information, visit