Founder and Managing Director, WiT
Siew Hoon has been covering the travel industry beat in
Asia Pacific for decades, starting off as a rookie reporter and going on to
lead and launch the region’s key industry media titles. In 2005, she founded
WiT (Web in Travel) to tackle how technology was changing travel in Asia
Pacific and created a new space in the fast-growing, dynamic region with a
dedicated media and events platform.
Over the years, she took WiT to new places, launching
editions in Tokyo, Seoul, Middle East and Europe to keep the world’s attention
focused on the three pillars of travel, technology and Asia.
Following the acquisition by Northstar Travel Group in
2014, she led the launch of Travel Weekly Asia and M&C Asia and formed the
editorial team to execute the entry of Northstar to Asia.
Her work has been recognised by numerous institutions
including the Singapore Tourism Board which recognised her as Tourism
Entrepreneur of the Year in 2014. The WiT Singapore conference, which remains
its tentpole event, has won several awards including Most Innovative Marketing
Initiative and Trade Conference Of The Year.
In 2020, WiT Singapore became the first travel conference
to go fully hybrid, paving the way for a new model in events.
Other than writing about travel, Siew Hoon is also a published
author of titles such as “Around Asia In One Hour: Tales of Condoms, Chillies
& Curries”, children’s books such as “Adventures of Habibie The Turtle” and
“The Story of Baitong and Boon” and host of “A Life In Travel” podcast.