Executive Vice President of Marketing
Mary Pat is the Executive Vice President of Marketing,
managing the messaging, branding and customer partnerships for the Northstar Travel
Group brands. She has 35 years of travel publishing, marketing, and industry
relations experience.
Mary Pat oversees strategy and direction for Travel Weekly,
TravelAge West, TravelPulse, the Information Products Group, Events and
Audience Marketing and collaborates with brand and marketing leaders to foster
the marketing vision and strategy for the BTN Group, Burba Hotel Network, and
Phocuswright, as well as corporate marketing strategy and needs. She is often a
familiar voice on webinars and on stage at NTGs live events.
A career that began as a beat reporter covering the growth
of tourism in Mexico in 1988, Mary Pat has had an active role in travel
industry media for the last three decades. Mary Pat spent 15 years in various
reporting, editorial management and publishing roles within CMP and Miller
Freeman.
Mary Pat has operated her own consulting business since
2004. Prior to the launch of her business, she was Vice President, Marketing
Communications for The Travel Institute www.thetravelinstitute.com. Through her
private consulting practice, she spent the next nearly two decades helping
clients, including Northstar, deepen their industry relationships and innovate
their brands within the travel industry b-to-b space.
Mary Pat earned her CTC in 1996 as part of The Travel
Institute’s first Executive Institute. She has held board positions with The
Travel Institute, the U.S. Travel Association, the Academy of Travel and
Tourism, Luxury Travel Expo, Starwood Hotels & Resorts, and the Special
Needs Group.
She has a BA in Communications from St. John’s University
and is married to her college sweetheart and has two beautiful children, Dylan
and Colleen, and her first grandchild, Stella!
