Mary Pat Sullivan

Mary Pat Sullivan

Executive Vice President of Marketing

Mary Pat Sullivan Executive Vice President of Marketing

Mary Pat is the Executive Vice President of Marketing, managing the messaging, branding and customer partnerships for the Northstar Travel Group brands. She has 35 years of travel publishing, marketing, and industry relations experience.  

Mary Pat oversees strategy and direction for Travel Weekly, TravelAge West, TravelPulse, the Information Products Group, Events and Audience Marketing and collaborates with brand and marketing leaders to foster the marketing vision and strategy for the BTN Group, Burba Hotel Network, and Phocuswright, as well as corporate marketing strategy and needs. She is often a familiar voice on webinars and on stage at NTGs live events. 

A career that began as a beat reporter covering the growth of tourism in Mexico in 1988, Mary Pat has had an active role in travel industry media for the last three decades. Mary Pat spent 15 years in various reporting, editorial management and publishing roles within CMP and Miller Freeman. 

Mary Pat has operated her own consulting business since 2004. Prior to the launch of her business, she was Vice President, Marketing Communications for The Travel Institute Through her private consulting practice, she spent the next nearly two decades helping clients, including Northstar, deepen their industry relationships and innovate their brands within the travel industry b-to-b space. 

Mary Pat earned her CTC in 1996 as part of The Travel Institute’s first Executive Institute. She has held board positions with The Travel Institute, the U.S. Travel Association, the Academy of Travel and Tourism, Luxury Travel Expo, Starwood Hotels & Resorts, and the Special Needs Group.

She has a BA in Communications from St. John’s University and is married to her college sweetheart and has two beautiful children, Dylan and Colleen, and her first grandchild, Stella!