Sheila Rice

Sheila Rice

Senior Vice President, Information Products Group

Sheila Rice Senior Vice President, Information Products Group

Sheila joined Northstar Travel Group in 2000 from Reed Elsevier, as VP of Publishing Sales for Travel Weekly, before moving to head up the Licensing Department, where she has developed a branded content licensing franchise with Northstar’s databases. Sheila has cultivated strong partnerships with some of the biggest names in the travel and hospitality market as well as broadened market alliances with companies in diverse industries such as music, logistics, insurance, technology and navigation providers. 

In her current role as SVP, Information Products Group, Sheila is responsible for a diverse portfolio of leading brands providing data assets, workflow solutions with itinerary management tools, research platforms and 24/7 security and safety subscription services. These include AXUS Travel App, travel42, Agent Studio, Intelliguide and a global hotel database. 
Before Northstar, Sheila was VP of Electronic Development at Cahners Business Information for the Retail, Design, Building/Construction & Printing Group. Sheila was also the founding Publisher of Digital Television magazine, a sister publication of Broadcasting & Cable. Prior to that, she was Associate Publisher of TWICE (This Week in Consumer Electronics) and Advertising Director of Home Textiles Today. She started her career at Fairchild Publications with HFD-Retailing Home Furnishings. 

Sheila holds a Bachelor of Arts from Boston University and a master’s degree from C.W. Post College. She resides in Monmouth Beach, New Jersey with her husband and goldendoodle. She also has two children, who share her passion for travel, technology and sports.