Senior Vice President, Product Development
Roberta’s career at Northstar Travel Group spans 35 years. Her blend of technical knowledge, operations and leadership have helped transform Northstar’s digital business.
She has helped reconstruct Northstar’s digital product portfolio by overseeing the operations of Digital Ad Production, Audience Development, Product & Project Management, and Marketing Services. She puts enthusiasm and passion into every challenge and understands how critical it is to focus on innovation and transformation. Her expertise rests in email distribution systems, website content management systems, and audience data management applications, to name a few. Roberta enjoys mentoring and watching her team members flourish. Amazingly, she still learns something new every day.
Roberta is also the Chair of the Digital Media Council of Connectiv, the Business Information Association division of SIIA. She holds a BA in Communications/Marketing from Susquehanna University, PA. Roberta resides in New Jersey with her husband and three sons.