FOR IMMEDIATE RELEASE
Commercial Officer / President
Rutherford, New Jersey – January 23, 2023 – Northstar Travel Group (“Northstar”), the largest
information services, data, events, and marketing solutions company focused
exclusively on the travel industry, has promoted Mary Pat Sullivan to the
position of Executive Vice President of Marketing for the Travel Group.
Sullivan was most recently Senior Vice President of Marketing for the Retail
Travel Group at Northstar.
In her new role, Sullivan will be responsible for developing
and executing the marketing strategy and vision for the Travel Group. She will
oversee strategy and direction for Travel Weekly, TravelAge West, TravelPulse,
the Information Products Group, Events and Audience Marketing. She will also collaborate with brand and
marketing leaders to foster the marketing vision and strategy for the BTN
Group, Burba Hotel Network, and Phocuswright, as well as corporate marketing
strategy and needs.
”Mary Pat brings 35 years of passion for and market
knowledge of the travel industry to this role. She will work closely with me
and with all the brand leaders to ensure all core brands and events are
dominant leaders in their respective markets and are maximizing all growth
opportunities,” said Bob Sullivan, Chief Commercial Officer/President of
Northstar Travel Group. “In her expanded role she will work to ensure the
continued evolution of our brand positioning and unique customer facing
opportunities, events, partnerships, and new products.”
Sullivan been an active part of Northstar for more than two
decades as a consultant to the retail brands and has been leading the retail
group marketing strategy as SVP of Marketing since August of 2021.
“Mary Pat’s experience and knowledge of the travel industry and our
brands is unparalleled. We are thrilled
to have her in this expanded role helping to drive our growth,” said Jason
Young, CEO, Northstar Travel Group.
Sullivan started her travel career in 1988 as a beat reporter covering
Mexico for Tour & Travel News and has remained an active part of the travel
industry since that time in media, event and consulting roles always immersed
in the travel advisor and supplier community.
“I am thrilled to expand my role at Northstar and within the travel
industry. We, as a company, are dedicated to bringing the travel community together
for mutual success through digital media, events, research and thought
leadership, and it is truly a privilege to work with these leading brands at
this incredible time in our industry,” said Mary Pat Sullivan.
About Northstar Travel Group
Northstar Travel Group is the leading information services,
event, data, and marketing solutions company serving the global travel industry.
Northstar’s extensive audience covers all segments of travel, including leisure,
business, meetings, sports, incentives, hospitality, and travel technology.
Northstar is also the majority shareholder in Inntopia, the leading e-commerce
software, marketing cloud, and business intelligence company serving the
mountain destination, golf, activities, and hospitality markets. Based in
Rutherford, NJ, the company has five offices across the U.S., UK, and
Singapore. For more information about Northstar’s solutions, audiences, and
brands, visit www.northstartravelgroup.com.
Northstar Travel Group is owned by funds managed by EagleTree Capital.
EagleTree Capital is a leading New York-based middle-market
private equity firm that has completed over 40 private equity investments and
over 80 add-on transactions over the past 20+ years. EagleTree primarily
invests in North America in the following sectors: media and business services,
consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.