More than 30% of all travel purchased in North America is booked through travel agents, and Phocuswright predicts channel revenue will grow into 2016. Consumers who book with agents take more trips per year, take longer trips per booking and spend more money each day than travelers who book through any other channel, according to Travel Weekly surveys. And today's travel advisor sells a diverse portfolio of products, including cruises, tours, lodging, destinations, air tickets and ground transportation. They are driving the success of global travel brands and services.