Discover the power of data driven marketing

Northstar Travel Group’s AudienceInsights is a high-quality best-in-industry audience database that features firmographic, demographic, proprietary engagement, and behavioral data. ​

AudienceInsights captures and integrates actionable data points across all Northstar channels within the B2B travel, meeting, incentive & corporate travel industry.

With over one million unique profiles, AudienceInsights is the only searchable database in the travel industry that provides data-driven information to help you deliver your messaging to a highly targeted and engaged audience.

The information and intelligence you need to identify, target, and engage with your audiences

Discover new and innovative ways to maximize your ROI

Identify the right audience for your message with segmenting by demographic, behavioral, geography or media preference

Create new marketing initiatives that drive long-term campaigns based on engagement such as opens, clicks, topics viewed, etc.

Develop new products based on media behavior and preferences

Drive highly-targeted leads to your website

Find pre-qualified leads for telemarketing programs

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