Event Marketing Associate

Event Marketing Associate

Job Title: Event Marketing Associate

Location: Remote

Job Category: Audience Marketing


Northstar Travel Group is the largest and most trusted B2B travel media and information company in the world. At Northstar, our mission is to generate insights and inspire change in the travel, meetings and hospitality industries with thought-provoking content, impactful solutions, and engaging experiences for business leaders. We believe that travel connects us to new people, places and experiences around the world, transforming our understanding of humanity.

We are looking for an Event Marketing Associate to join our Meetings Group team. You will provide prospecting, audience development and audience engagement services for both new and current meetings and sports industry buyers, with an emphasis on hosted-buyer event recruiting in support of our Audience and Buyer Development teams. You will be responsible for developing and maintaining a pipeline of quality event attendees, targeting new marketing initiatives to grow our audience and provide on-site support for our events. This is a great opportunity for someone looking to work in support of the travel industry with a focus on audience development, sales and marketing.

This role can be based in our corporate office in Rutherford, NJ. Northstar permits remote work and candidates from other locations will be equally considered, although the position is best located in the Eastern or Central time zones.  Relative frequent, primarily domestic US travel is required once the candidate is familiar with the role and its responsibilities.


What You’ll Do:

  • Prospect meeting and event professionals via database management, social media, email and cold calling to discover, engage and convert new buyers to the Northstar Meetings Group community.
  • Develop and maintain a qualifying database and pipeline of leads for buyer development team.
  • Leverage internal CRM and database to initiate lifecycle marketing campaigns targeting both new and existing audience.
  • Support the reviewing, qualifying and rejecting of buyer applications, and update database accordingly.
  • Travel up to 10 events per year, approximately 3 days each, and provide on-site support to the event and sales teams.
  • Assume primary responsibility for recruiting 1-3 events annually 
  • Work closely with content, marketing and audience development team to reach potential buyers using lead gen tools and social media. 
  • Work collaboratively with sales and events team to support event sponsors.
  • Set up and maintain event marketing calendar and marketing target lists.
  • Build event registrations and lead gen forms as needed.
  • Administer or coordinate special projects as necessary.


Who You Are:

  • Prior experience in customer prospecting, lifecycle marketing and/or lead generation.
  • Aptitude and interest in a career in travel, audience development and events marketing.
  • Experience with customer relationship management software and content management systems. Google AdManager and LinkedIn Ads familiarity preferred.
  • Exceptional and professional communication skills, including telephone.
  • Strong organizational skills and attention to detail.
  • Proficient in digital media including social media, content management systems
  • Adobe and HTML design experience a plus.
  • Proficient in Microsoft Office software products (Word, Excel, PowerPoint and Outlook).


To Join Our Team:

Please send your cover letter and resume to [email protected]. Northstar Travel Group is a great place to work, learn and grow. We seek impressive individuals to contribute fresh ideas and strengthen our team in all departments and specialties. We welcome creativity, dedication, drive and passion and offer a fast-paced and fun environment, opportunity and work/life balance. Click here to view our Careers page.


Diversity & Inclusion

At Northstar we are laser focused on diversity. We embrace, value and champion our employees’ diverse backgrounds and experiences that make them unique. We understand that cultivating a culture of diversity and inclusion will make us stronger. We are a proud equal opportunity employer. 


Our Response to Covid-19:

 All Northstar new hires, as well as existing employees who attend events and/or come into contact with other employees, are required to be fully vaccinated against COVID-19 and demonstrate documentation toward the same. 

In compliance with the New Jersey Department of Labor and Workforce Development we are displaying the below posters.


Federal FMLA Information

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