Digital Campaign Manager

Digital Campaign Manager

Job Title: Digital Campaign Manager

Location: Secaucus, New Jersey (Hybrid) 

Job Category: Digital Media Production

 

Northstar Travel Group is the largest and most trusted B2B travel media and information company in the world. At Northstar, our mission is to generate insights and inspire change in the travel, meetings and hospitality industries with thought-provoking content, impactful solutions, and engaging experiences for business leaders. We believe that travel connects us to new people, places and experiences around the world, transforming our understanding of humanity.

We are looking for a Digital Campaign Manager to join our team. You will be a key contributor to the Sales and Digital Ad Services departments, responsible for successful campaign execution and optimization to meet delivery goals and performance goals. This is a multidisciplinary position, blending elements of operations, technology, and analytic under Ad Operations and Email Delivery. While reporting to the Director of Digital Operations, you will work with various internal teams (Sales Support, Sales, Client Success, Marketing Services Sales Strategy, and Ad Trafficker) and external teams on the vendor and client side to manage standard to large strategic accounts across all digital platforms - web, mobile, video, email and social. 

 

This role will split their time between our Secaucus, New Jersey office (2 days) and working remote (3 days). Flexibility is provided. 

What You’ll Do:

  • Act as point of escalations for all campaign issues and urgent requests outside of guidelines.  This requires working closely with Sales Directors and Sales VPs in NY and other cross functional leaders in different regions (Ad Tech, Ad Ops Program Management, Ad Product, Yield Management, Account Management, Business Operations).
  • Train, and lead Campaign managers.   Align with at least 1 campaign manager to monitor questions, concerns and assist with overall mentoring
  • Act as subject matter expert for all things campaign management and campaign execution.  This includes understanding marketer’s objective & KPI, Ad technology features and limitations, best practices that wrap around existing technologies and gaps, creative QA, and delivery troubleshooting.
  • Act as post-sales operations expert partnering closely with Account Managers and Ad Trafficker to ensure flawless campaign execution and delivery. 

 

o   Will work closely with internal and external teams to translate customer requirements into actionable functional and technical requirements to be executed by the customer’s advertising initiatives.

o   Act as point of contact for troubleshooting for any issue where advertising campaigns (both digital & email) might impact including creative issues, delivery concerns, product execution and configuration, QA, site performance impact, and campaign setup.

o   Analyze and reconcile first/third party delivery for proper billing every month.

  • Provide guidance to Account Managers on campaign setup, delivery and performance optimizations.  Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation. 

o   Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities.  Will lead weekly pacing calls with assigned Account Managers. 

o   Utilize various analytic and targeting systems (DFP, Google, ESPs etc.) to analyze and troubleshoot campaign delivery and performance.

o   Assist with interpreting various sets of performance data and metrics to help the Account Manager tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.

o   Provide additional ad hoc analysis for gain visibility and insight into various cross-sections of business verticals and ad products to optimize performance.

Who You Are:

  • Bachelor's degree
  • 3-5 years in digital advertising or related industry managing varied operational processes and managing campaign delivery and performance
  • Publishing or a similar industry experience is desired
  • Strong knowledge of campaign life cycle management, ad sales process and familiarity with online advertising ecosystem
  • Comfortable with Microsoft Excel and analyzing data
  • Strong organization and attention to detail is a must
  • Working knowledge of order management systems
  • Excellent written and verbal presentation skills
  • Experience managing performance driven strategic campaigns is plus
  • Working knowledge of DFP, Google, NetSuite, Social platforms and email ESPs
  • Strong soft skills: leadership, communication, facilitation and working with many different stakeholders
  • Flexible and adaptable to dynamic environment
  • Experience in understanding web technologies, websites, ad operations and email delivery

 

To Join Our Team:

Please send your cover letter and resume to [email protected]. Northstar Travel Group is a great place to work, learn and grow. We seek impressive individuals to contribute fresh ideas and strengthen our team in all departments and specialties. We welcome creativity, dedication, drive and passion and offer a fast-paced and fun environment, opportunity and work/life balance. Click here to view our Careers page.

Diversity & Inclusion

At Northstar we are laser focused on diversity. We embrace, value and champion our employees’ diverse backgrounds and experiences that make them unique. We understand that cultivating a culture of diversity and inclusion will make us stronger. We are a proud equal opportunity employer.  

Our Response to Covid-19:

All Northstar new hires, as well as existing employees who attend events and/or come into contact with other employees, are required to be fully vaccinated against COVID-19 and demonstrate documentation toward the same. 

In compliance with the New Jersey Department of Labor and Workforce Development we are displaying the below posters. 

Federal FMLA Information

New Jersey Family Leave Insurance Information