Meetings & Incentives

Engage a Highly Influential, Hard-to-Reach Audience with Northstar Meetings Group

Across our influential brands, Northstar Meetings Group is the premier B-to-B information and marketing solutions company that serves more than 400,000 actively engaged sports and business meetings and events owners, planners and incentive professionals, across an integrated suite of data, digital, events and print products.

Our leading brands reach the most qualified organizers, planners and incentive professionals across all sectors – corporate, association, third-party, SMERF, who are responsible for planning events of all sizes and types -- delivering critical news analysis and research, practical strategies, creative solutions, and sourcing services in the format they prefer most – print, online, mobile, social.

Our #1 ranked* media brands include:

• Meetings & Conventions • Successful Meetings • Meeting News • Incentive • Meetings & Conventions China • Meetings & Conventions Asia • NorthstarMeetingsGroup.com • SportsTravel

*STR Research 2017 DestinationMAP

Whether leveraging the full breadth of our expansive reach and content-delivery capabilities, or taking advantage of highly targeted engagements to meet short-term business needs, our multi-platform distribution and content production capabilities can help your business achieve its goals cost-effectively, by choosing the right channels to reach the right audience at the right time.

OUR AUDIENCE

OUR AUDIENCE

Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business and sports meetings, events, and incentives market, including full-time and part-time meeting planners; senior corporate, association and not-for-profit decision-makers; incentive professionals and sports event organizers facilitating their professional development and the achievement of their business goals.

Expertise

Hosted Buyer Events

Where Meetings Business Gets Done

Northstar Meetings Group’s hosted-buyer events educate and connect buyers with the suppliers they need to work with to plan and execute successful meetings, incentive programs, and sports related travel. All qualified buyers with near-term business to book are fully hosted and are matched with appropriate buyers for one-to-one meetings and networking.

Digital

Engaging Audience Across Multiple Channels

Regardless of platform or digital media preference, Northstar provides essential information resources and planner services. Its products and brands span email, web, and social media, incorporating text, images and 360 degree as well as standard 4K hi-definition video. Hundreds of leading hospitality brands from around the world choose Northstar to develop, create and distribute their media either broadly or to segmented channels of the meetings, incentive and sports events markets.

Data

AudienceInsights

Northstar’s unified, extensive, and deep AudienceInsights™ database is comprised of business and sports planners and incentive professionals who rely on its print, digital, and events services for information to inform their planning and buying decisions. Past and current data combined with predictive analytics are utilized to optimize access to Northstar’s products and services, as well as those of our marketing partners.