FOR IMMEDIATE RELEASE
Contact: Thomas L. Kemp
Chairman & CEO
Northstar Travel Group
Northstar Travel Group Announces New Chief Digital Officer
- Matt Yorke Joins Northstar Travel Group
- Tom Cintorino launches new digital media consultancy
SECAUCUS, NJ, September 10, 2018 – SECAUCUS, NJ – Northstar Travel Group (“Northstar”) is pleased to announce that Matt Yorke has joined the Company as Chief Digital Officer.
Yorke is charged with advancing Northstar’s portfolio of digital marketing capabilities and products and enabling profitable revenue growth across all aspects of the business. Matt has responsibility for Northstar’s strategic digital transformation, marketing services, digital product development, custom content solutions, audience development, customer data management, and digital media sales at Northstar.
“I have known Matt for several years as one of the most innovative and strategic leaders in the digital transformation of media and information companies,” said Thomas Kemp, Chairman & CEO of Northstar Travel Group. “We are very pleased that Matt is joining us to continue the market leading growth and digital transformation of Northstar,” said Kemp.
“I have known Northstar, Tom Kemp, and the management team for several years and have admired the leadership of Northstar in one of the most dynamic and largest industries – global travel and hospitality - I look forward to joining the Northstar team and accelerating Northstar’s already successful digital transformation” said Matt Yorke.
Immediately prior to joining Northstar, Yorke was SourceMedia’s Chief Marketing Officer, responsible for marketing, marketing services, product innovation, ad operations and technology, and all media sales.
Prior to joining SourceMedia, Yorke was Managing Director for Business Development and Marketing with the global media and marketing solutions agency OMD.
Matt previously spent 15 years at IDG where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern digital first media company.
With more than 20 years’ experience in media, marketing and technology, Yorke is recognized for his leadership, customer-focused approach and keen sense of how technology trends impact customer habits, and in turn, marketers. He has received numerous awards and honors, including Folio Industry Pioneer 2017, The Folio: 40 as a C-level visionary in 2011, BtoB’s Media Business 2010 Business Publishing Executive Innovator and Min’s Social Media Superstar Award in 2009. Yorke also received the IDG Chairman’s Award for Entrepreneur of The Year in 2011.
Northstar also announces that Tom Cintorino, Executive VP of Digital Media, will be leaving the Company in September. Cintorino has been with Northstar for the last nine years leading the transformation of Northstar from a legacy trade media business to a digital-first, marketing solutions, custom content, multiplatform information company.
Cintorino will be launching his own independent digital media consultancy. “We wish Tom all the best and will be one of his biggest supporters as he builds his own business,” said Kemp.
About Northstar Travel Group
Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, Travel Weekly Asia, M&C Asia, M&C China, and Web in Travel. The company produces more than 75 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, sports travel, and the meetings industry. Northstar owns Burba Hotel Network, the producer of the ten largest hotel investment conferences in the world.
In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the fastest growing segment of the travel industry, online travel distribution. Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software, CRM database marketing and predictive analytics business serving the mountain destination, activities, and specialty destination travel markets.
Based in Secaucus, NJ, the company has offices in New York, NY; Stowe, VT; Burlington, VT, Denver, CO; Edwards, CO; Los Angeles, CA; Costa Mesa, CA; Winston-Salem, NC; Lombard, IL; and global offices in Singapore, Beijing, and Shanghai.
Northstar Travel Group is owned by funds managed by EagleTree Capital.
About EagleTree Capital
EagleTree Capital, formerly Wasserstein Partners, is a leading independent private equity and investment firm, focused primarily on leveraged buyout investments and related investment activities. EagleTree manages capital on behalf of institutional and individual investors. The firm is focused on investments primarily in the media and communications, consumer products, and water and industrial sectors. EagleTree is headquartered in New York. For more information, visit www.eagletree.com.