Northstar Launches Sophisticated Social Solutions

Northstar Launches Sophisticated Social Solutions


Contact: Matt Yorke

Chief Digital Officer

Northstar Travel Group



Northstar Travel Group Launches Social Suite

SECAUCUS, NJ (March 25, 2019) – Northstar Travel Group, following its digital transformation agenda, today announced the launch of Northstar Social Suite, a comprehensive set of powerful social products designed for clients to drive targeted business results in brand safe environments.  Developed by Northstar Studio 90, the company’s strategic marketing services group, Social Suite helps travel marketers navigate the challenges of working across various social media channels and tactics to meet a wide variety of marketing objectives. By blending the influence and reach of the NTG brands, a keen understanding of audience engagement and a rich proprietary data strategy, social media marketing can be a powerful channel for B2B travel marketers as evidenced by the results of Social Suite campaigns to date.

“With Social Suite, we aim to extend our clients’ traditional marketing activities with social amplification, engagement and targeting that improve campaign effectiveness, better educate audiences and drive business performance,” says Jeremy Rueb, Vice President, Studio 90. At launch, the portfolio consists of Social Access, Social.amp, Social Fuse, and Social Fam, with more products slated to launch in Q2 of this year:

  • Social Access maximizes client paid social advertising against NTG’s proprietary data sets
  • Social.amp amplifies client owned social content to premium travel and meeting planner audiences as native ads on NTG brand websites
  • Social Fuse converts brand editorial or native content into targeted social ads, allowing sponsors to be associated with high value content and own 100% ad SOV throughout the customer journey
  • Social Fam extends on-site fam experiences using peer and editorial social influence to drive credibility, engagement and inspiration

“Premiering in January, Social.amp has already resonated strongly with our advertisers. Leveraging what works best in both social media and mobile, it has helped our partners reach their strategic objectives while generating engagement rates 6-12x higher than traditional banner campaigns. They are thrilled with the response and the ability to reach travel professionals in new and innovative ways,” said Neal Tornopsky, Vice President, Digital - The Travel Group.

About Northstar Travel Group 

Northstar is the owner of well-known brands including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, Travel Weekly Asia, M&C Asia, M&C China, and Web in Travel. The company produces more than 75 face-to-face events in 13 countries in retail travel, hospitality, corporate travel, travel technology, sports travel, and the meetings industry. Northstar owns Burba Hotel Network, the producer of the ten largest hotel investment conferences in the world.

In addition, Northstar owns Phocuswright, the leading research, business intelligence, and event producer serving the fastest growing segment of the travel industry, online travel distribution. Northstar is also the majority shareholder in Inntopia, the leading SaaS e-commerce software, CRM database marketing and predictive analytics business serving the mountain destination, activities, and specialty destination travel markets.

Based in Secaucus, NJ, the company has offices in New York, NY; Stowe, VT; Burlington, VT, Denver, CO; Edwards, CO; Los Angeles, CA; Costa Mesa, CA; Winston-Salem, NC; Lombard, IL; and global offices in Singapore, Beijing, and Shanghai.  Northstar Travel Group is owned by funds managed by EagleTree Capital.     

About EagleTree Capital 

EagleTree Capital, formerly Wasserstein Partners, is a leading independent private equity and investment firm, focused primarily on leveraged buyout investments and related investment activities. EagleTree manages capital on behalf of institutional and individual investors. The firm is focused on investments primarily in the media and communications, consumer products, and water and industrial sectors. EagleTree is located in New York. For more information, visit