FOR IMMEDIATE RELEASE
Contact: Joe D’Andrea
Director Digital Media
NORTHSTAR MEETINGS GROUP LAUNCHES INNOVATIVE WEB PLATFORM
FOR MEETING AND INCENTIVE PLANNERS WITH SUPPORT FROM NYC & COMPANY
The NYC Microsite’s responsive, map-based navigation highlights the unique meeting and events experiences to be found across all five boroughs
SECAUCUS, NJ (March 29, 2016) – Northstar Meetings Group has announced the launch of a dedicated microsite with content supported by NYC & Company that will highlight the unique experiences of New York City’s five boroughs and serve as a tool for meeting and incentive planners.
The New York City microsite, a 12-month program set to launch this month, will be a highly visual, immersive web platform built in responsive design for optimized viewing across all devices, engaging meeting planners on both mobile devices and desktop platforms.
“The content is geared toward informing and inspiring meeting and incentive planners of all that NYC has to offer, and will serve as a dynamic, ongoing industry resource,” says Joe D’Andrea, Digital Media Director, Northstar Meetings Group.
The microsite will use map-based navigation to allow planners to explore insider tips for meetings of all sizes, budgets and objectives in each borough. Content is focused on activities, venues and restaurants that are well-suited for groups.
“NYC & Company is pleased to support Northstar Meetings Group’s comprehensive platform that allows meeting planners to navigate the City interactively,” said Jerry Cito, NYC & Company Senior Vice President of Convention Development. “As the first U.S. destination to launch on this platform, we are both honored by and thrilled with the investment that Northstar Meetings Group has made to help planners discover the many options that New York City’s five boroughs can offer for their next meeting or convention.”
NYC & Company is the official destination marketing organization for New York City.
“Northstar Meetings Group is taking an audience-centric approach to drive traffic and engagement of the site through deep data selects from our Audience InsightsTM database,” D’Andrea said. “Matching the audiences of our leading brands - Meetings & Conventions, Successful Meetings and Incentive - with behavioral, contextual and historical data points creates deeper relevancy and will drive engagement and performance in measurable ways.”
For hotels that want to participate in this new platform, inclusion in the program can supplement their existing property-level marketing initiatives, while also driving new leads from planners seeking to learn more about their properties.
To access the New York City microsite, please visit: http://interactive.northstarmeetingsgroup.com/Meet_In_NYC
For more information, please contact Joe D’Andrea, 201-902-1963, [email protected].
ABOUT NORTHSTAR MEETINGS GROUP:
The Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business events market, including full-time meeting planners, as well as senior corporate, association and not-for-profit decision-makers and incentive professionals who plan nearly 2 million meetings annually.
Through its leading brands; Meetings & Conventions, Successful Meetings, Incentive and Meetings News, the Northstar Meetings Group, is committed to identifying and informing meeting and event professionals, facilitating not only their continuing professional development but also providing data, digital, events and print services in support of their planning and investment decisions
ABOUT NORTHSTAR TRAVEL MEDIA:
Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Travel Weekly China, Travel Weekly Asia, Events China, Business Travel News, Travel Procurement, Phocuswright, Meetings & Conventions, Successful Meetings, Meeting News, Incentive, TravelAge West, Family Getaways, Explorer, Web in Travel and Inntopia.
Northstar's electronic directories - Travel Weekly's Hotel and Travel Index, Official Cruise Guide, and M&C Facilities Search and Successful Meetings Facilities Search- provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally.
Northstar produces more than 40 face-to-face events including The Phocuswright Conference, Phocuswright Europe, CruiseWorld, Global Travel Marketplace, Global Travel Marketplace West, Northstar Meetings Leadership Forum, Northstar Meetings Group Destination Events, Incentive Buyers Conference, The Beat Live, Tech Talk, Business Travel Trends and Forecast Forums and the Travel Weekly Leadership Forums, the Travel Weekly Leadership Forums, the Web in Travel conferences, WITX: Women In Travel, WIT Hospitality Roadshow and WITNext, and Mountain Travel Symposium.
Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Based in Secaucus, NJ, the company also has offices in New York, NY; Glen Ellyn, IL; Los Angeles, CA; and Winston-Salem, NC.
Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC, a leading private equity investor in the information and business services, communications, and media sectors.
ABOUT NYC & COMPANY:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.