Chief Digital Officer
Matthew Yorke joined Northstar Travel Group as Chief Digital
Officer in September 2018.
In this role, Matt is charged with advancing Northstar
Travel Group’s portfolio of digital marketing capabilities and products and
enabling profitable revenue growth across all aspects of the business. Matt has
responsibility for Northstar’s strategic digital transformation, marketing services,
digital product development, custom content solutions, audience development and
customer data management, and digital media sales at Northstar.
Immediately prior to joining Northstar, Matt was
SourceMedia’s Chief Marketing Officer, responsible for marketing, marketing
services, product innovation, ad operations, technology and all media sales.
Prior to joining SourceMedia, Matt was Managing Director for
Business Development and Marketing with the global media and marketing
solutions agency OMD.
Matt previously spent 15 years at IDG where he held numerous
senior positions, including CEO of IDG Global Solutions and CEO of IDG
Enterprise, tasked with transforming IDG into a modern digital first media
With more than 25 years’ experience in media, marketing and
technology, Yorke is recognized for his leadership, customer-focused approach
and keen sense of how technology trends impact customer habits, and in turn,
marketers. He has received numerous awards and honors, including Folio Industry
Pioneer 2017, The Folio: 40 as a C-level visionary in 2011, BtoB’s Media
Business 2010 Business Publishing Executive Innovator and Min’s Social Media
Superstar Award in 2009. Yorke also received the IDG Chairman’s Award for
Entrepreneur of The Year in 2011.
Matt received his Bachelor of Law Degree at Buckingham
University in the UK. A native of England and an avid Arsenal FC fan, Matt
lives in Newton, MA, with his wife and three children.