Matthew Yorke

Matthew Yorke

Chief Digital Officer

Matthew Yorke Chief Digital Officer

Matthew Yorke joined Northstar Travel Group as Chief Digital Officer in September 2018.  

In this role, Matt is charged with advancing Northstar Travel Group’s portfolio of digital marketing capabilities and products and enabling profitable revenue growth across all aspects of the business. Matt has responsibility for Northstar’s strategic digital transformation, marketing services, digital product development, custom content solutions, audience development and customer data management, and digital media sales at Northstar.

Immediately prior to joining Northstar, Matt was SourceMedia’s Chief Marketing Officer, responsible for marketing, marketing services, product innovation, ad operations, technology and all media sales. 

Prior to joining SourceMedia, Matt was Managing Director for Business Development and Marketing with the global media and marketing solutions agency OMD. 

Matt previously spent 15 years at IDG where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern digital first media company.

With more than 20 years’ experience in media, marketing and technology, Yorke is recognized for his leadership, customer-focused approach and keen sense of how technology trends impact customer habits, and in turn, marketers. He has received numerous awards and honors, including Folio Industry Pioneer 2017, The Folio: 40 as a C-level visionary in 2011, BtoB’s Media Business 2010 Business Publishing Executive Innovator and Min’s Social Media Superstar Award in 2009. Yorke also received the IDG Chairman’s Award for Entrepreneur of The Year in 2011.

Matt received his Bachelor of Law Degree at Buckingham University in the UK. A native of England and an avid Arsenal FC fan, Matt lives in Newton, MA, with his wife and three children.