FOR IMMEDIATE RELEASE
Contact:
Mary Pat Sullivan
Senior Vice President of Marketing
Northstar Travel Group
msullivan@ntmllc.com
+1 516-488-9419
Northstar Travel Group Partners with Wellness Publishing Industry Leader for Advisor Education
Wellness Travel University to Launch Sept. 7
Secaucus, New Jersey (August 24, 2021) – Northstar Travel
Group today announced an alliance with Organic Spa Media LTD, the leading
authority in wellness travel and wellness living, to launch Wellness Travel
University. This new education platform is designed to educate the trade
community and specifically help Northstar’s travel advisor audience learn how
to sell the burgeoning wellness travel segment estimated at US$212.7 billion in
2020. The platform will go live on September 7.
Wellness
Travel University is an e-learning platform designed to offer travel advisors
education in two formats. One format is branded, sponsored courses and the
other, an in-depth six module GOLD course, created by Organic Spa Media LTD’s
team of experts including Dr. Melanie Smith, associate professor and researcher
from Budapest Metropolitan University’s Institute of Tourism, Leisure and Hospitality.
The platform will also include a comprehensive wellness travel/tourism
glossary, access to updated wellness travel content, e-books focusing on
wellness travel destinations and access to Organic Spa Media LTD’s digital
edition library.
Northstar
Travel Group has partnered with Organic Spa Media to promote the new platform
and provide elite access to the travel advisor audience of all the retail
travel brands in the Northstar portfolio including Travel Weekly, TravelAge
West, Travel Pulse and Agent@Home. The education platform will reside on
Northstar’s Travel Agent Academy platform.
“We’re
very excited to partner with the leading authority in wellness to help empower
and educate our expansive audience of travel advisors,” said Anthony Carnevale,
senior vice president &
group
publisher, Northstar Travel Group. “The wellness travel market is exploding and
as the leading B to-B information and marketing solutions company serving the
leisure/retail market, we want to ensure our audience has access to the highest
level of education and information that will help them grow their businesses.”
Phase
two of the launch will include a travel advisor referral program for consumers
who, when planning a wellness vacation, will be able to search zip codes and
access Wellness Travel University certified advisors.
“We
have been in the business of wellness for over 15 years,” said Beverly
Maloney-Fischback, CEO, founder & publisher of Organic Spa Media LTD. “It only
seemed logical that we be poised to capture this explosive trend in wellness
travel and create a platform that offers value to our stakeholders, the
traveladvisor community and our audience.”
To
learn more about Wellness Travel University, please visit www.wellnesstraveluniversity.com
About Organic Spa Media LTD:
Organic
Spa Media LTD is the leading authority in the wellness travel, natural beauty
and wellness living space. The brand provides readers and viewers with insight
and expert advice on the latest in wellness travel, organic living, natural
beauty, ethical fashion, health and fitness, sustainable design and more.
The
mission is to inspire, motivate and educate modern wellness consumers,
empowering a life of purpose, intention and well-being.
Organic
Spa Media LTD, publishes Organic Spa Magazine, produces the biannual Experience
Wellness & Travel media event franchise, and owns LIVE WELL Membership brand,
Shop Beauty online and Wellness Travel University.
To
learn more about Organic Spa Media, please visit the website
Follow
Organic Spa Media on LinkedIn
Follow
Organic Spa Magazine on Instagram @organicspamag
About Northstar Travel Group
Northstar Travel Group is the leading
B-to-B information and marketing solutions company serving all segments of the
travel industry including leisure/retail, corporate/business travel, corporate
and sports meetings, incentives, hospitality, and travel technology.
Northstar
is the owner of leading brands serving these travel segments. The company
produces more than 100 face-to-face events in 13 countries in retail travel,
hospitality, corporate travel, travel technology, sports travel, and the
meetings & incentive industry. In addition, Northstar owns
Phocuswright, the leading research, and event producer serving the travel technology
industry. Northstar Travel Group owns the BHN Group, the leading producer of
hotel investment conferences.
Northstar
is also the majority shareholder in Inntopia, the leading SaaS e-commerce
software business serving the mountain destination, golf, activities, and
hospitality markets.
Based in Secaucus, NJ, the company has eight offices in the U.S.,
UK, Singapore, and China.
Northstar Travel Group is owned by funds managed by EagleTree
Capital.
