Incentive Research Foundation To Release 2017 Trends Study At Incentive Live

Incentive Research Foundation To Release 2017 Trends Study At Incentive Live



Contact:  Danielle Cirami-Gillis
Vice President, Events and Tradeshows
Northstar Meetings Group
646.380.6271 |


SECAUCUS, NJ (October 27, 2016) - The Incentive Research Foundation is pleased to announce that it will release its highly-anticipated 2017 Trends Study at Incentive Live on January 19, 2017, at the ARIA Resort & Casino in Las Vegas. The study will present key trends that will affect organizations, their products and services, and the workforce in 2017. The IRF will also offer actionable suggestions so that business can leverage these trends to gain a competitive edge in a rapidly changing business landscape.

As 2016 comes to a close, the IRF is reviewing and analyzing trends in such key areas as: 

  •     Technology – Responsive, Predictive, Transparent
  •     The Changing Role of Rewards & Recognition
  •     Changing and Challenging Regulatory Environment
  •     Safety Perceptions and Disruptions

“As technology advances and the world changes at breakneck speed, the IRF is tracking some radical changes to the industry,” said IRF President Melissa Van Dyke. “The IRF looks forward to releasing 2017 Trends Study and presenting our findings at Incentive Live in January.”

“We’re thrilled to announce this partnership with the IRF and share the release of their 2017 study at our inaugural Incentive Live event,” said Northstar Meetings Group VP, Events & Tradeshows, Danielle Cirami-Gillis. “Our influential audience of elite incentive buyers and global incentive travel suppliers will greatly appreciate and benefit from the insights and actionable suggestions that will be presented, and we’re looking forward to working with the IRF more closely on future initiatives.”

Incentive Live is the premier event for elite incentive buyers in North America who are booking global incentive travel programs, hosted by Northstar Meetings Group and Incentive Magazine, in partnership with ARIA Resort & Casino, AWG Destination Management, and Meetings Mean Business. The hosted-buyer event takes place from January 18-21, 2017 and features one-to-one appointments with the top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, and tourism offices, along with insightful educational presentations and unique experiential networking events.



The Incentive Research Foundation ( funds and promotes research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use, and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance.



Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business meetings, events, and incentives market, including full-time and part-time meeting planners, as well as senior corporate, association, and not-for-profit decision-makers, and incentive professionals, facilitating their professional development and achievement of business goals. Our influential brands—Meetings & Conventions, Successful Meetings, Meeting News, and Incentive— and exclusive partnerships—MeetingMentor and—currently serve over 200,000 active meeting planners and incentive professionals, across an integrated suite of data, digital, events, and print products. For more information, please visit