WIT Conference Singapore Examines Trends Changing Travel

WIT Conference Singapore Examines Trends Changing Travel


Yeoh Siew Hoon
Web in Travel
+65 6342 4934

WIT's "Little Big 10" to examine trends changing travel

The annual WIT Conference in Singapore returns this October 27-29 with the theme “Little Big 10” to mark its 10th edition. Since the first event in 2005, the WIT conference has explored the evolution of the online travel 

industry in Asia Pacific as the web, and now mobile, have changed the way Asians consume travel. According to PhoCusWright, a sister company under the Northstar Travel Media umbrella, in 2012, online travel penetration was at 24% across the region, and is projected to grow to 29% by 2015. In 2012, Asia Pacific was also the world’s largest regional travel market worth US$326 billion in gross travel bookings, and is projected to grow 12% from 2012 to 2015.  “When we started our conference, there was some recognition that indeed the internet would change travel but I don’t think any of us imagined how fast that change would be,” said Yeoh Siew Hoon, editor and founder of WIT, which was acquired by Northstar in April. “Asian consumers have embraced technology, low cost airlines have changed the way people travel and tech infrastructure in some Asian countries is ahead of that in the West. “With this next wave, change will come even faster. The web has moved from websites to interfaces and data, marketing has shifted from pull to push and everything is moving to real-time. Lines are blurring everywhere. Travel is no longer confined to a vertical but has become a horizontal when you consider that brands such as Google, Facebook and Apple are all getting into travel.” 

With its “Little Big 10” theme, the WIT Conference, which is held in partnership with ITB Asia and is part of Singapore Tourism Board’s TravelRave week, will examine 10 trends that are changing travel.   They are:

  1. OTAs: The Coming Wave

  2. Search: The Next Mile

  3. Loyalty: The Future Battle

  4. Offline to Online: The Great Migration

  5. The Challengers: Changing The Status Quo

  6. Hospitality: The Next Generation

  7. Marketing: Math Drives Mad

  8. Aviation: The Transformers

  9. The P Factor: The Ultimate Differentiator

  10. The Wild Card

The WIT Conference includes the WIT Bootcamp for Innovation & Entrepreneurs on Oct 27, the Conference Oct 28-29 and the ITB Asia Clinics, powered by WIT, Oct 30-31. A ticket to the WIT Conference includes entry to these events as well as all social events related to WIT and ITB Asia.

Early bird rates apply until August 31.

Register today: http://webintravel.com/event-post/wit-2014-registration
Full program: http://webintravel.com/event-post/wit-conference-2014-programme-2/

About Northstar Travel Media

Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Travel Weekly China, Travel Weekly Asia, Events China, Business Travel News, Travel Procurement, PhoCusWright, Meetings & Conventions, Successful Meetings, Meeting News, Incentive, TravelAge West, Family Getaways, Explorer, Your Travel Insider and Luxury Cruise News, Marketing Solutions, Web in Travel and Inntopia. Northstar's electronic directories - Travel Weekly's Hotel and Travel Index, Official Cruise Guide, and M&C Facilities Search and Successful Meetings Facilities Search- provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, Northstar publishes a number of online subscription information resources, including The Beat, travel42, STAR Service Online, Intelliguide Corporate and BTP24. Northstar produces more than 40 face-to-face events including The PhoCusWright Conference, PhoCusWright Europe, CruiseWorld, Global Travel Marketplace, Global Travel Marketplace West, M&C InterAct, M&C Events, M&C Asia, Successful Meetings Universities, The Beat Live,Tech Talk, Business Travel Trends and Forecast Forums and the Travel Weekly Leadership Forums, the Web in Travel conferences, WITX: Women In Travel, WIT Hospitality Roadshow and WITNext, and Mountain Travel Symposium. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Based in Secaucus, NJ, the company also has offices in New York, NY; Glen Ellyn, IL; Los Angeles, CA; Winston-Salem, NC, Beijing and Shanghai, China; and Singapore. Inntopia is based in Stowe Vermont.

Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC, a leading private equity investor in the information and business services, communications, and media sectors.