FOR IMMEDIATE RELEASE
Contact: Pete Ciriello
Northstar Meetings Group
Contact: Jessie Liu
Northstar Meetings Group Expands Industry Expertise Into Vital China Market
Company launches integrated portfolio of new magazine, website and events to emergent MICE market
Secaucus, NJ USA, September 23, 2014 – Northstar Meetings Group, the dominant media company serving the North American meetings industry with leading brands including Meetings & Conventions, Successful Meetings, Meeting News, and Incentive, has launched M&C China (formally Events China) as the company expands its presence in the fast-growing China MICE market (Meetings, Incentives, Conferences and Exhibitions). The new M&C China brand will serve China through print, a responsive design website, e-books, events and the leading industry awards program. These platforms will share M&C’s best practices with its new China partners to continue to develop the largest and most qualified audience of dedicated buyers. M&C China’s print publication will target a new quality audience of more than 8,500 meeting professionals, including multinational corporate planners and end-users, associations, destination management companies and MICE industry suppliers. The new www.meetings-conventions-china.com launched in September with responsive design for optimized viewing on smartphones and tablets, as well as desktops. The website offers an unprecedented resource for this growing meetings market, with articles, features and a facility search option. In addition, M&C will bring its renowned event-hosting experience to expand M&C China’s engagement and networking offerings. Enhancing its position in the market, M&C China is now a prime sponsor for CIBTM, the leading industry trade show in the China market. “We are proud to expand our portfolio and bring our expertise to the largest and fastest growing travel market in the world: China. With M&C China, our goal is to launch products to benefit both readers and suppliers. We continually strive to improve the relationships between these vital audiences” states Bernie Schraer, Senior Vice President/Group Publisher of Northstar Meetings Group He also notes: “Our goal is to continue to enhance the M&Cbrand in China … and provide the MICE market with some of the key benefits and marketing solutions.” Lori Cioffi, Senior Vice President/Editorial Director of Northstar Meetings Group, adds; “With our talented and knowledgeable Chinese staff, look for expanded editorial features across all our platforms.”
About Meetings & Conventions
Since 1965, Meetings & Conventions has been helping meeting and event planners in corporations, associations, incentive houses and independent planning companies excel at their jobs and effectively manage their careers. In our award-winning monthly print publication and online at www.mcmag.com, we offer in-depth features, informative columns, destination insights, news analysis, original research and much more. Our website offers additional tools: an articles archive, a powerful facility search engine, breaking news and other helpful features.
M&C China website: http://www.meetings-conventions-china.com/
About Northstar Travel Media
Northstar Travel Media LLC is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Business Travel News, Travel Procurement, PhoCusWright, Meetings & Conventions, Successful Meetings, Meeting News, Incentive, TravelAge West, Family Getaways, Explorer, Your Travel Insider and Luxury Cruise News. Northstar produces more than 40 face-to-face events including The PhoCusWright Conference, PhoCusWright Europe, CruiseWorld, Global Travel Marketplace, M&C InterAct, Successful Meetings Universities, The Beat Live, Tech Talk, Business Travel Trends and Forecast Forums and the Travel Weekly Leadership Forums. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Based in Secaucus, NJ, the company also has offices in New York, Glen Ellyn, IL; Los Angeles; Winston-Salem, NC; Beijing, Shanghai and Singapore.
Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC, a leading private equity investor in the information and business services, communications, and media sectors.