Audience Insights Database offers Big Data look at Northstar customers

Audience Insights Database offers Big Data look at Northstar customers


Roberta Muller
Vice President Product Development & Digital Production
Northstar Travel Media, LLC
+1 201-902-1949 

Northstar Travel Media Launches Audience Insights Database 

SECAUCUS, NJ USA, December 17, 2014 - Northstar Travel Media  today announced the launch of Northstar Audience Insights, a cutting edge database and discovery tool that allows the company’s clients to take advantage of unique audience segmentation opportunities to grow their businesses. The new database platform was created through a partnership with Knowledge Marketing. This new platform combines the company’s  print, email, online webinar, face-to-face events and e-newsletter databases from its 8 media brands and merges additional information from hundreds of meta-data fields and behavioral information sources. The new platform and combined database enables Northstar’s clients to take advantage of the real-time, collaborative power of advanced segmentation and targeting. The database is structured to provide quick turnarounds for complex segmentation queries, enabling customers to drill deeply into audience profiles and product-level data. “This platform will leverage several recent investments Northstar has made in cutting-edge marketing vehicles,” said Neal Tornopsky, group digital media director for Travel Weekly andTravelAge West. “With Northstar Audience Insights, our customers can get closer than ever to specific target audiences and enhance engagement,” added Roberta Muller, VP of product development and digital production. Northstar Director of Audience Data Len Roberto, Jr., said "The platform puts the company in a clear leadership position in targeted segmentation marketing and will provide our partners with unparalleled levels of audience engagement." 

About Northstar Travel Media

Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Travel Weekly China, Travel Weekly Asia, Events China, Business Travel News, Travel Procurement, PhoCusWright, Meetings & Conventions, Successful Meetings, Meeting News, Incentive, TravelAge West, Family Getaways, Explorer, Your Travel Insider and Luxury Cruise News, Web in Travel and Inntopia. Northstar’s electronic directories — Travel Weekly’s Hotel and Travel Index, Official Cruise Guide, and M&C Facilities Search and Successful Meetings Facilities Search— provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, Northstar publishes a number of online subscription information resources, including The Beat, travel42, STAR Service Online, Intelliguide Corporate and BTP24. Northstar produces more than 40 face-to-face events including The PhoCusWright Conference, PhoCusWright Europe, CruiseWorld, Global Travel Marketplace, Global Travel Marketplace West, M&C InterAct, M&C Events, M&C Asia, Successful Meetings Universities, The Beat Live, Tech Talk, Business Travel Trends and Forecast Forums and the Travel Weekly Leadership Forums, Innovate, the Web in Travel conferences, WITX: Women In Travel, WIT Hospitality Roadshow and WITNext, and Mountain Travel Symposium. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries. Based in Secaucus, NJ, the company also has offices in New York, NY; Glen Ellyn, IL; Los Angeles, CA; and Winston-Salem, NC.  Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC, a leading private equity investor in the information and business services, communications, and media sectors.