Northstar Travel Group Launches Marketing Solutions Division

Northstar Travel Group Launches Marketing Solutions Division

April 19, 2011

NORTHSTAR Travel Media Launches Marketing Solutions Division

Secaucus, New Jersey — NORTHSTAR Travel Media, the world’s leading B2B travel media company, has launched a full-service, strategic marketing business unit and appointed travel industry veteran Michelle Rosenberg as Vice President, Marketing Solutions. The business unit partners with clients to create integrated programs that drive brand awareness, establish thought leadership and build affinity with key audiences. “NORTHSTAR and its individual media brands have always been recognized as leaders,” says Rosenberg. “With Marketing Solutions we are taking our client relationships to the next level, allowing suppliers to ramp up quickly with a partner that understands their product, market and competition.” Marketing Solutions’ has identified five key areas in which clients have a demonstrated need for strategic partner support.  These five areas include technology platforms, events, research, creative services and social media management. Each program is precisely crafted from concept to completion to ensure synergy within the exact parameters of the program’s targets and goals. “Travel companies today compete in a very dynamic marketplace and they need partners that deliver creative programs on time, with proven return on investment,” says Tom Kemp, CEO of NORTHSTAR Travel Media.  “We are able to leverage our content, databases, audience relationships and travel industry expertise for the benefit of our clients with customized solutions to support their sales and marketing goals. “We are especially pleased that NORTHSTAR veteran Michelle Rosenberg, who has demonstrated extensive creativity and energy as Publisher of TravelAge West, will be heading up these efforts,” said Kemp. Marketing Solutions’ portfolio of work includes microsites, destination portals, education and certification programs, sales/booking promotions, loyalty platforms, mobile/tablet apps, newsletters, live events, road shows, benchmark and branding surveys, social media reputation monitoring and much more.  

About NORTHSTAR Travel Media

Northstar Travel Media (NTM) is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands Travel Weekly, Business Travel News, Meetings & Conventions, Successful Meetings, Incentive and TravelAge West. NTM’s electronic directories — Travel Weekly’s Hotel & Travel Index, and M&C Facilities Search — provide in-depth data on hotels, cruises, meeting and convention properties and business travel in the United States and internationally. In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including Travel42, Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24. Northstar also produces 24 face-to-face events each year including CruiseWorld, LeisureWorld, The Home-Based Travel Agent Show, M&C InterAct, SM University series, TravelAge ExecCONNECT and the Travel Weekly Leadership Forum. The company also produces an additional 27 custom virtual events each year across the served markets of leisure and ritual travel, corporate travel, meetings and incentives.

Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries.

Based in Secaucus, N.J., the company also has offices in New York City, Glen Ellyn, Ill., Los Angeles and Winston-Salem, N.C. 

Northstar Travel Media, LLC is a portfolio company of BV Investment Partners, a leading private equity investor in the media and communications sector. 

For more information, contact: 

Kristy Angellotti, Marketing Solutions Project Manager
NORTHSTAR Travel Media