Meetings and Incentives

The Meeting Planning Marketplace is Big, Growing and Difficult to Reach and Influence.

The 205 million attendees who participate in meetings contribute $907 billion in total U.S. economic activity through direct and indirect spending. $60 billion in U.S. labor income is directly generated by the meetings industry resulting from sectors including Food and Beverage, Accommodations, Transportation, Recreation/Entertainment, Retail, Travel Services, and more. Meetings and events contribute more to the GDP than the air transportation, motion picture, sound recording, performing arts and the spectator sport industries. Combined direct, indirect and induced effects of the meeting industry to GDP totals $393 billion. Per the U.S. Bureau of Labor Statistics, the meeting, convention and event planner profession is projected to grow 33% from 2012-2022, which is much faster than the average growth of all occupations (11%). Travel for all meetings, events and incentive programs accounted for $103 billion of all business travel spending in the U.S. in 2012.

Study conducted by PricewaterhouseCoopers LLP for the Convention Industry Council.


The “Go-To Resource” for Highly Sought, Hard-to-Reach Audiences

The Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business events market, including full-time and part-time meeting planners, as well as senior corporate, association and not-for-profit decision-makers and incentive professionals, facilitating their professional development. Currently, the group’s brands serve over 200,000 active planners through its data, digital, events and print platforms.

1.83 million corporate meetings, conventions, trade shows, and incentive programs were held in 2014, contributing $393 billion to GDP*


Northstar’s Audience Focus

Northstar’s unified, extensive and deep Audience Insights database is comprised of planners who source its print, digital, and events services for information to inform their planning and buying decisions. Past and current data and predictive analytics are utilized to optimize planners’ access to Northstar’s products and services.


Serving Planners’ Unique Needs Across a Wide Range of Platforms.

Highly-trafficked websites, providing: 

News and Analysis
Video Education

Newsletters, providing:

“How to” Tips and Techniques
Video Education

Social Media: Engaging, informing and inspiring the meeting planning community across multiple platforms.

Engaging and interacting with the most qualified and influential meeting planners